Group A-Client Profile

Client Profile

Business Name: Clear Reflections Counseling
Business Owner: Hanna Jordan
Business Address:

Tillamook Collaborative
4225 NE Tillamook Street.
Portland OR, 97213

phone: 503.453.5708
email: hanna@clearreflectionscounseling.com
web: www.clearreflectionscounseling.com

overview:
• product/service
•Learn to reduce stress and tension
•Experience a deeper sense of self-worth
•Resolve emotional distress
•Learn to navigate difficult moods & emotions
•Find relief from PTSD & effects of trauma
•Discover new possibilities
•Improve relationships & intimacy
•Experience inspiration, creativity, & motivation
•Transform patterns that no longer serve you
•Navigate issues related to identity & culture
•Increase interpersonal and social confidence
•Heal from grief and loss
• features
Relationship First Aid workshop


Business Category: Counseling

www.livecounseling.com offers online counseling via text chat or webcam on a pay-per-minute basis. This is an example of a technology-based counseling business plan.
http://www.karinchuang.com/
http://www.greatnorthwestcounseling.com/
http://www.markgundry.com/


Target Audience[s]: The target audience is those individuals or couples who are experiencing emotional stress and tension.

Philosophy/history

• mission
As your therapist I offer an environment of openness, acceptance, and supportive empowerment. My practice is based on a strong belief in each person's ability to change, grow, and heal through self-discovery.

• years in business

• trends
Stress tied to current economic climate, personal finance and job security.
She promotes a natural/organic philosophy in both of her micro enterprises; this is a popular trend in the Portland area.

Competitive Advantage:
Sliding-scale rates are offered to those who qualify.

Business Obstacles:
Counseling is a saturated market so there is a lot of competition.\

Employees:
Hanna

Primary Message:
As your therapist I offer an environment of openness, acceptance, and supportive empowerment. My practice is based on a strong belief in each person's ability to change, grow, and heal through self-discovery.

Existing Marketing Materials:
www.clearreflectionscounseling.com

Proposed Deliverables:
Design and produce a new website for her business.

Research:
• Local Competition; sight website
• Nation Like-Business; sight website

Technology Overview:

Content Recommendation:




Budget:
Mock budget
Design a break down of types of roles in a site and who will be proving what and the cost involved.

Client Presentations dates:



Deliverable dates:
• Clients
• Designer/Developer

Sitemap Creation:
Design a visual site map for all content links/pages

Site Concept and Goals:
• How does it align with current business plan?


• What suggestion do we have for positioning the business for an online audience?

Her current web page has a lot of design problems. We will work Hanna to meet her own objectives while providing her with professional design advice. New color palette, page layout, typography, illustrations, photographs, and site navigation. Design a cascading style sheet for both websites so that the content can be updated across a single design identity. Integrate a shopping cart into the Dancing Tree Herbals website.

More formalized approach to communicating with online visitors. Only talk in first-person when using a direct quote. Identify Clear Reflections Counseling as a business entity rather than a single person. Include an insightful quote next to the logo.

Create sub-groups for each of the following:
* Depression & Anxiety
* Relationships
* Trauma, Abuse, PTSD
* Teen challenges (school, peers, and family)
* Life transitions
* Career issues (stress, motivation, inspiration)
* Identity/Culture